How can rural businesses get more from their marketing budget without spending a fortune?

In this session, Kirsty Nelms from Peacock Digital Marketing will look at how to reach the right audience, create customer personas and tailor your messaging to the people most likely to buy from you. She will also share a simple way to spot trends and newsworthy topics that could give your business a reason to get noticed.

Sonya Farrall from BabaBaboon will follow with advice on using PR and storytelling to attract media attention. She will explain how to turn your business activities into stories journalists want to hear, with an interactive exercise to help you plan your next press release and identify the media outlets most relevant to your business.

Whether you want to sharpen your marketing approach or raise your profile without relying on costly advertising, this session will offer ideas to help you make your budget go further.

This event is in partnership with:

 

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