Staffordshire is home to a vibrant business community of more than 50,000 enterprises, yet it sits within a region that saw the highest company closure rate in 2024. At the same time, ongoing technological disruption, regulatory change and rapidly evolving client expectations are reshaping how businesses in our county are attracting, winning and retaining work.

As small and medium enterprises (SMEs) across Staffordshire continue to face economic headwinds, marketing and communications is one area in which they can take proactive steps to strengthen commercial performance. In an increasingly competitive marketplace, only firms that clearly understand who they are targeting and why clients should choose them will succeed in cutting through the noise and generating new business.

This half-day workshop, delivered by Chatty Duck Creative, is designed to help business-to-business (B2B) SMEs in Staffordshire do exactly that. Through a practical, straightforward and insight-led approach, our team will help you answer three critical questions:

 

· What do we offer that’s different?

· Who do we want to attract?

· How can we use these insights to drive enquiries and new business?

Through interactive exercises and examples, you’ll build an accurate picture of your existing audience, develop a clear profile of your ideal client, and identify the messages and channels that are most likely to convince the right people to get in touch. You’ll also explore time-efficient, practical strategies to expand your client base while forging new relationships with other firms from the local area.

Agenda:

o 9.00am to 9.30am | arrival and introductions

o 9.30am to 12.30pm | interactive workshop

o 12.30pm to 1.00pm | free lunch and networking

o 1.00pm onwards | drop-in marcomms surgery

Outcomes

You’ll leave with a well-defined ideal client profile, a sharper understanding of how to communicate your value, and clear next steps you can apply immediately. Ideal for firms looking to refresh their website, refine their social media strategy, or develop more focused and effective marketing materials that support long-term growth.

Who should attend?

Company owners, directors and decision-makers from Staffordshire SMEs operating in the B2B space, who need help articulating what they have to offer and why prospective clients should choose them over their competition.

Please note that tickets are limited to two per business. Refreshments and lunch will be provided for all attendees.

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