This course equips you with the essential tools to create a winning marketing strategy for your business. Whether you're a startup entrepreneur or looking to refine existing marketing efforts, this course provides a solid foundation for success.
Course coverage:
- Understanding your business: We'll explore your mission, vision, target market, and unique value proposition
- Know your audience: You'll learn how to identify your ideal customer, understand their needs and motivations
- Competitor awareness: We'll give you tools to help you to analyse your competition, identify their strengths and weaknesses, and position your business for success
Crafting your marketing plan:
- Objectives & definition: We'll explore the crucial steps of defining clear and measurable marketing objectives to guide your strategy
- Targeting & performance measures: You'll learn to develop effective performance measures to track your marketing success
- Setting financial budgets: We'll discuss smart strategies for setting realistic marketing budgets that align with your financial resources and overall business goal
Selecting marketing resources:
- In-house team: We'll explore the advantages and disadvantages of building your marketing team internally
- Marketing agencies: Learn how to partner with a marketing agency and select the right fit for your needs
- Freeland market: Discover the benefits of utilising freelance marketing professionals for specific projects or ongoing support
By the end of this course, you'll be able to:
- Craft a marketing plan tailored to your business
- Conduct market research and analyse competitor strategies
- Define your target audience and develop targeted marketing messages
- Make informed decisions when choosing marketing resources based on your needs and budget
This event is funded by Stoke-on-Trent City Council through UK Shared Prosperity Funding.
