Want to improve your website’s performance and boost user engagement? This free event funded by the Promoting Innovation Pathways Project is packed with practical tips to help you achieve better results online. Whether you’re new to digital marketing or looking to refine your skills, you’ll leave with tools and strategies you can start using right away.
What We’ll Cover:
- Google Analytics Basics: Set up and use analytics to evaluate your website’s performance.
- Understand User Behaviour: Track visitor activity and make smart, data-driven improvements.
- SEO Best Practices: Perform keyword research, on-page SEO, and technical fixes to improve search rankings.
- Compliance and Readability: Make content user-friendly.
- Mobile Optimization: Fine-tune your site for mobile users to maximise reach and engagement.
- Interactive Features: Find out how forms, live chats, and other tools can drive meaningful engagement.
