Ever wondered how a low-cost airline manages to turn a profit? Join us for a session that could change how you think about your own business.

Funded by Staffordshire County Council, this free session looks at how businesses can challenge old habits, sharpen efficiency and spot new opportunities for growth, regardless of your sector.

The low-cost airline industry transformed operations by reducing costs and creating new revenue opportunities. Drawing on his extensive experience, Dr David Bryon will explore the 8 C’s of Running a Successful Business: Compliance, Cash Flow, Cost Control, Competition, Challenge, Change, Customer Service and Communication.

About the speaker

Dr David Bryon has an extensive business background including senior roles within aviation, leisure and hospitality, and event management. He was part of the senior team that setup the low-cost airline bmibaby in 2001. He served as both Commercial Director and then Managing Director, overseeing growth of the airline to £200m turnover and carrying 4.5m passengers each year. He has a degree and PhD from the University of Liverpool.

This event is funded by Staffordshire County Council under the Succeed & Grow Programme.