Users in 2026 consume 3x more content than in 2024 but remember 50% less.

 So how do you ensure your business is actually seen?

Join us for a strategic and informative workshop, where we explore the shift from traditional search to AI-augmented discovery and the new psychology of professional buying habits. We’ll dive into the mechanics of the high-impact hook, the role of authority-led video in shortening long sales cycles, and how to ensure your brand is recognised as a leader by the AI tools.

This session is designed for businesses looking to align their strategy with the way modern professionals actually search, trust, and buy today.

What you can expect:

·         How to design with ‘stopping power’ and influence scrolling behaviour

·         The psychology of a hook (curiosity gaps, pattern interrupts)

·         Examples of winning VS losing hooks on social media

·         The influence of LLMs on buyer behaviour and decision making

·         The difference between Generative Engine Optimisation VS Traditional SEO

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