Brand is more than just a logo; it shapes how your customers see you, how your employees feel about working for you, and how you're perceived in the marketplace.

Join us for our next Big Business Breakfast: Building Brands and Silencing Scandals, where we’ll hear from three of the UK’s top experts in media strategy, customer experience, and personal branding. Together, they’ll explore how building a brand on authenticity and consistency earns customer loyalty. They'll also share key strategies for managing your brand when things go wrong—from handling negative publicity to turning challenges into opportunities.

Our speakers:

Mark Brealey, former BBC journalist and crisis communication expert, will share his proven methods for managing your brand in a crisis. Drawing from his work on some of the UK's most high-profile public inquiries, including the Mid Staffordshire Hospital scandal and the Manchester Arena bombing report, Mark will cover how to predict media coverage, when and how to respond, and the importance of crisis messaging and interview skills.

Ian Kelsall, Customer Experience Director at insight6, will show you how to create a brand that customers love. With his senior leadership experience at Marks & Spencer and Boots, Ian will explain how feedback can serve as an early warning system to help with ongoing reputation management, why humanising your brand builds loyalty and customer retention, and how customer experience strengthens long-term brand trust.

Kirsty Hulse, personal brand expert and marketing agency founder, will demonstrate how a leader’s personal brand influences company culture and client perception. She’ll explain why authenticity builds trust, how consistency reinforces your brand, how to maintain a unique personal identity while reinforcing the organisation’s key messages and how to balance personal and professional content effectively.

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